Week-one Port St. Lucie pool permits: a screen-enclosure builder's route

Ray builds aluminum screen enclosures, the pool cages you see over almost every backyard pool in Port St. Lucie, with a three-person crew working out of the city's southwest side. His best customers are homeowners who just broke ground on a pool, and he needs to reach them the week the pool permit is issued, while they are still deciding who builds the cage.

Waiting for referrals from pool builders meant splitting every job with a middleman, and yard signs only worked once the pool was already finished and the homeowner had signed with someone else. A freshly issued in-ground pool permit in the city's open data is the trigger he actually wants.

What changed

He bought PslPermit for $19. After Stripe checkout, the CSVs were emailed directly from Armorlight: 7-day and 30-day Port St. Lucie building-permit files with the permit number, status, application type, permit type, residential or commercial flag, street address, and the applied, issued and completed dates. The city source has no owner-name or phone column, so the files have neither.

That week

• Mon: filtered the 7-day file (434 permits issued Sep 28 to Oct 3) to In-Ground Pool: 16 new pool permits, every one of them already issued.
• Tue: sorted by street prefix. 13 of the 16 were in the SW quadrant, 2 in SE and 1 in NW, so the whole list fit into one southwest driving loop with two stops on the way back.
• Wed: checked the same file for Screen Enclosure permits. There were 14 that week, all at different addresses, so none of the 16 new pools had a cage permit filed yet. Every one was still open.
• Thu: with no names or phones in the source, he left a door hanger with a cage quote at each pool address and mailed a postcard addressed to the homeowner, timed for when the pool deck is poured.

The 30-day file became his pipeline: 53 in-ground pool permits, 41 of them in the SW quadrant, and 228 new single-family home permits whose owners are likely to want a pool, and a cage, next year.

Illustrative scenario: Ray is a composite operator, not a named customer. The permit counts, permit types and quadrant splits come from a real PslPermit 7-day and 30-day file generated Oct 5, 2026.

Armorlight Enterprises, LLC is not affiliated with the City of Port St. Lucie.