Analytics dashboard representing open data leads
Why open-data license CSVs beat cold lists
Cold lists still dominate outbound budgets. Most are recycled firmographics with stale phones. Open-data license and permit CSVs give auditable issue dates from city portals.
Tradeoff: cities often omit phones. Armorlight does not invent numbers. You get the public fields — names, addresses, categories, dates — ready to import.
Where this wins
- Same-week outreach after ISSUE or permit activity.
- Neighborhood and category segmentation.
- Agent-buyable packs with public pricing.
Start with ChiLead, NycLead, or HouPermit. Packs are emailed directly from Armorlight after Stripe.